Dataclysm by Christian Rudder hooked me by the second page. I won't deny you the same chuckle I had by spoiling it here, but I will say that you should pick it up the next time you're in a book store. Give it at least two pages to see if it grabs you as well.
Along with the humor and insight, the data used in this book highlights some frightening and disappointing truths. Dataclysm is certainly a well-rounded read that shows both sides of the big data coin.